Simple Watch Co. create minimal, modern watches that have an eye on classic designs but are always looking ahead.
Guided by a recognition that while quality and function are always relevant, the role of a watch is no longer merely functional. Your watch is now an expression of your individual style. Worn like a classic jacket or iconic jeans, it’s a subtle gesture that speaks eloquently.
Most of us don’t need more stuff. In fact, many of us aspire to have less. But, when it is time to upgrade your everyday carry kit, add a new stick to your quiver, or freshen your tattered attire, you seek quality, not quantity.
That's why we scour the earth to discover this curated guide of lifestyle essentials from brands that matter. Bespoke, functional goods to enhance your adventures at home and abroad. We know, because we use them, too.